Goal: Create a new brand identity for LEARFIELD, the prominent multi-media and licensing company in the collegiate sports industry.

In order to reflect its expanding range of services and strategic goals, the company's new brand identity was renamed "LEARFIELD," after a few years of its acquisition of IMG College in 2019 and its extended capabilities in areas such as digital media, data analytics, and sponsorship activation.

The rebranding effort was part of a broader strategic initiative aimed at enhancing LEARFIELD’s value proposition, driving growth, and strengthening the company's market position. The goals of the rebranding effort included:

1. Communicating the company's expanded capabilities and services, and its commitment to innovation and advanced solutions in the collegiate sports industry.

2. Creating a more unified and cohesive brand identity that reflects the company's current and future growth plans.

3. Demonstrating the company's leadership position in the industry and enhancing its reputation.

4. Attracting new partners and customers by offering a more modern, dynamic, and relevant brand identity.

5. Building brand loyalty and engagement among existing partners and customers.

Overall, the rebranding effort was aimed at positioning LEARFIELD for long-term success and growth, enabling the company to stay at the forefront of the competitive and rapidly evolving collegiate sports industry.

Client: LEARFIELD

Scope: Creative Direction & Design, Typography, and Branding

This brand identity was created in-house while employed at CLC working as a Senior Designer.