Goal: Create a new official athletic wordmark that would be used to align all athletic teams on campus. The goals of this initiative were to create a consistent and modern brand identity for Georgia Tech Athletics, increase recognition of the brand among fans, and enhance the program's overall marketability.

To achieve these goals, the new custom wordmark was designed to be simple, bold, and instantly recognizable. The custom font features unique “stingers” that were created specifically to pay homage to Georgia Tech traditions and history.

The new wordmark was well received by both fans and the Georgia Tech Athletics community. It has been used extensively in a variety of branding and promotional materials, such as team uniforms, team facilities, merchandise, social media graphics, and promotional videos. By providing a unified brand identity across all athletic teams, the new wordmark has helped to strengthen the Georgia Tech Athletics program's reputation and marketability, while also promoting a sense of pride and unity among the teams and their fans.

Overall, the creation of the new official athletic wordmark for Georgia Tech Athletics was a successful initiative that achieved its goals of creating a consistent and modern brand identity, increasing recognition of the brand, and enhancing the program's marketability.

Scope: Creative Direction, Custom Typography, Custom Numeral Set, and Brand Identity

Photography: Provided by Georgia Tech Athletics

All collegiate logos were created while employed at CLC and are the property of those respective universities.